Hello there,

Here’s a little story of the behind-the-scenes of my life the year leading up to when I launched my coaching business in August of 2021.

I got into inner work and life coaching not only from my own personal issues, but because I was also tired of watching everyone complain so much back when I was streaming on Twitch.

I had a lot of folks in my community come to me for problems. I’d be there for them; some of them listened to my advice, and some of them didn’t. 

It ended up getting draining. 

But I knew I had this gift deep down that needed to be put out there in the world. 

Once I started talking about self-improvement, consciousness expansion, mindset, and meditation back in 2021 on my livestreams. 

A lot of my viewers would spam sleepy emojis in my chat. 

I realized I can’t change others. 

So I changed myself. 

I started posting content about this stuff on X (Twitter back then) and a bit on Instagram too. 

And so many people I met in the Twitch space were judgmental about it. 

Saying I was preaching “dangerous rhetoric” on mental health. 

But it took courage for me to make a switch in my identity.

From the always goofy streamer who would drink, make jokes, and always be agreeable. 

I shifted my content and brand to coaching, inner work, the subconscious mind, and self-improvement. 

So if you are afraid of speaking your truth on social media, in groups of people, your family, your social circle, and even on dates. 

I want you to realize that any judgment you receive from others is ALWAYS temporary.

Facing that short-term discomfort today will be what IMPACTS the people who are ready to follow you, learn from you, and buy from you down the road if a business is what you are considering to start later down the road.

The main point I want to address here is that changing your identity is ALWAYS uncomfortable at the start.

But after awhile, it becomes a natural part of who you are.

It’s what got me to be a successful coach today.

Imagine where it can take you with your own personal or professional dreams.
Much love, 
Shawn “Sheshn” Heshmatpour