Hey, I want to get something straight with you:

Overcoming your insecurities has nothing to do with grinding until you pass out…


Pretending not to care about the women you want to be loved by…


Or endlessly “healing” in a moon circle until you’ve spiritually bypassed your backbone.

That’s not confidence.
That’s coping dressed up as “doing the work.”

And I get it.

When you’ve felt stuck for so long, you’ll try anything that looks like a solution.

But real confidence, the kind that makes you magnetic in the room, certain in your leadership, and grounded in your mission, starts before you ever say a word or take an action.

It starts with your cognition.

Why You Keep Slipping Back into Fear

Your brain wasn’t designed to make you confident.
It was designed to keep you safe.

And “safe” to the survival brain means:

  • Seeking comfort
  • Avoiding risk
  • Expending the least amount of effort possible

Which is exactly why you self-sabotage every time you try to put yourself out there.


Your brain still thinks it’s 3,000 BC and that rejection from a woman, a society, or a colleague will literally kill you.

It’s not your fault.
But it is your responsibility to rewire that story if you want to stop living in fear and start living on purpose.

Reprogramming Is the Path: Not Hustling or Healing Forever

Confidence isn’t a feeling you wait around for.


It’s a result of becoming someone who doesn’t believe their old bullshit anymore.

That’s what working on your subconscious mind is all about.


Not some abstract spiritual principle.

It’s the very practical ability to observe your thoughts, question your stories, and create new outcomes by changing your inner script.

You want to stop fearing rejection, failure, or never being enough for the life you desire?

You have to stop believing the thoughts that tell you you’re unworthy, incapable, or too broken to get what you want.

This is the foundation of my work with men:

● Reprogram your subconscious.
● Create new default emotional states.
● Build confidence through intentional action, not toxic avoidance or spiritual indulgence.

You don’t need to abandon your emotions.
And you don’t need to drown in them either.

You need to become the man who leads your mind not one enslaved by it.

The Real Shift Happens When You Stop Waiting to Feel Ready.

Most men wait until they feel confident to take action.


But the confidence comes from taking the action… especially when your body is filled with fear, and your mind is screaming you’re not enough.

That’s when you build the muscle.


Not when you chant affirmations into a mirror, hoping your nervous system will magically shift.

You build confidence when you lead your nervous system through discomfort and remind your brain that fear is no longer the boss.

This is how you become undeniable.

This is how you stop hiding, start leading, and actually create the life that’s been calling you forward.

Much love, 
Shawn “Sheshn” Heshmatpour

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