You’ve got one crowd telling you to hustle 12 hours a day, never sleep, and treat burnout like a trophy.
Then you’ve got another group telling you to optimize everything to work 3 hours a day on a beach in Tulum while you bathe your nervous system in cacao.
And you’re over here wondering why your business isn’t moving, why you can’t focus, or why you feel like you’re failing at both.
Here’s the truth nobody profits from telling you:
It’s not about how much or how little you work.
It’s about the state you’re in while doing the work.
That’s the part most people avoid looking at.
Because it’s not sexy.
It doesn’t sell productivity apps or spiritual bypassing courses.
But it’s the truth.
When you’re building a business that’s purpose-driven.
You actually give a crap about the results you create for your clients or customers.
You’re not sitting there counting hours like a payroll clock.
Some seasons demand long hours.
Others are in maintenance mode.
But you don’t measure your value by how busy or how “free” your calendar looks.
You measure it by how aligned, present, and intentional you are in the way you lead, create, and show up.
The real problem?
Most people aren’t taught how to be the version of themselves who can lead something impactful.
So they obsess over productivity hacks, “money mindset” reels, or whether they should take Fridays off.
While ignoring the inner work that would actually make them effective.
If you want to run a business, brand, or career that actually leaves a mark…
You’ve got to do more than grind or optimize.
You’ve got to become someone worth following.
That means rewiring your subconscious patterns.
Healing your relationship to pressure, responsibility, and worth.
And building a system that actually works for you.
Much love,
Shawn “Sheshn” Heshmatpour
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