You’re not failing because you’re too emotional.
You’re failing because you don’t know how to hold it.
There was a version of me that could charm a woman, crush a sales call, and light up a room…
But underneath it all, I was leaking power everywhere.
In dating, I’d either show up too intensely and scare her off.
Or I’d tone myself down to be more “palatable” and get friend-zoned by girls I wasn’t even that into.
In business, I could coach, lead, and create like a machine…
But when a launch flopped or I got ghosted by a high-ticket lead, I’d spiral.
Not outwardly, but inside, I’d start questioning everything.
My confidence, my value, my energy.
Even in my social life, one day I’m magnetic, the next I’m withdrawn.
Why?
Because I didn’t know how to hold emotional energy without trying to fix, suppress, or perform around it.
I wasn’t in my power.
I was just doing a damn good job pretending.
And I see it every week with the men I coach:
They’ve got the drive.
They’ve got the ideas.
They’re doing the healing.
They know how to flirt, write content, close deals…
But deep down?
They’re walking around with zero emotional containment.
And it bleeds out like this:
– Feeling like you need to “earn” a woman’s attention.
– Shrinking your tone so your message doesn’t sound “too bold” online.
– Avoiding doing sales work because you’re afraid of coming off “too salesy.”
– Doubting your offers, your value, and your leadership, the moment resistance shows up.
– Still carrying resentment toward women, dating culture, or money itself.
– Wavering between being too passive… or too aggressive.
This isn’t about being “too emotional.”
This is about being untrained in how to own your emotions without letting them own you.
Masculinity isn’t about suppressing how you feel.
It’s about having the nervous system capacity to contain it, direct it, and transmute it into power.
🔥 10 LAWS THAT’LL HELP YOU STRENGTHEN YOUR MASCULINE EMOTIONAL POWER 🔥
1. Masculinity = Nervous System Strength.
You can have all the tactics in the world, the best sales script, the perfect flirt line, the “right” words.
But if your energy collapses the second you’re challenged, none of it matters.
Can you hold tension in the face of rejection?
Can you stay relaxed when she’s emotional?
Can you show up when your business feels like it’s flatlining?
That’s real masculinity. It’s not about brute force. It’s about internal capacity.
2. You Can’t Transmit Power While You’re Begging to Be Liked.
Every time you try to be what you think they want, you lose.
Approval-seeking is a subtle form of self-abandonment.
It’s why your leadership doesn’t land.
It’s why women don’t trust your direction.
It’s why your content feels watered down.
Powerful men walk in with presence and let people adjust to them, not the other way around.
3. Emotional Containment > Emotional Suppression.
You don’t need to become some numb “high value man” robot.
But you also can’t let your emotions drive the car.
Containment means you can feel everything.
Sadness, lust, rage, grief, and still choose how to move.
Suppression creates leaks.
Containment builds trust with women, clients, and your own soul.
4. Resentment Is Just Unexpressed Leadership.
When you resent women, the algorithm, your audience, or your sales… you’re usually pissed that you’re not leading with your full voice.
That “fuck this” energy you feel?
It’s real. But it’s not about them.
It’s a wake-up call telling you to claim your power and stop playing small.
Own the fire.
Then direct it.
5. She Doesn’t Want a Perfect Man. She Wants a Grounded One.
You’re not supposed to have it all figured out.
But she needs to feel that you won’t collapse when she brings her chaos, her softness, or her testing energy.
Perfectionism is fear in disguise.
It keeps you in your head.
Grounded men can say “I don’t know yet” with confidence and still be trusted.
6. Content, Sales, and Dating Are All Energy Games.
It’s not about being clever. It’s about being clear.
People buy from your energy, not your pitch.
Women are drawn to your presence, not your strategy.
Your power isn’t in what you say, it’s in how certain you are while saying it.
7. If You Don’t Lead, She Will.
And then you’ll resent her for stepping up in the absence of your direction.
The masculine doesn’t wait to be told what to do.
It moves first and creates space for the feminine to respond.
Every moment you hesitate, she adapts.
And then the polarity dies.
It’s not her fault, it’s your lack of lead.
8. Most “Nice Guys” Are Just Unintegrated Rage with a Smile.
If you’re always trying to be the “safe guy,” the “calm guy,” the “not too intense guy” you’re likely sitting on a volcano of suppressed anger, shame, and unmet desire.
That energy doesn’t disappear.
It festers.
And eventually comes out in passive-aggressive behavior, emotional neediness, or even quiet resentment.
Stop pretending.
Learn how to feel your intensity without fearing it.
9. Masculine Leadership Is Calm. Not Passive. Not Controlling. Just Clear.
A calm man isn’t checked out, he’s locked in.
He doesn’t rush.
He doesn’t dominate.
He just speaks from the center, moves with purpose, and adjusts when needed without being reactive.
This is what women want.
This is what teams need.
This is what your audience responds to.
10. If You Want Real Results, Build Capacity, Not Just Tactics.
You don’t need a better pickup line.
You don’t need another copywriting course.
You need to hold more pressure without losing yourself.
More eyes. More risk. More emotion. More power.
The more you can hold, the more you can lead.
The man who can’t contain pressure will sabotage his own success every time.
🧠 Final Word
You don’t need more information.
You need more integration.
Your next level in dating, leadership, content, and wealth doesn’t require a new personality.
Much love,
Shawn “Sheshn” Heshmatpour
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