I know a lot of the emails I send you usually have to do with:
• Creating self-confidence.
• Inner work around dating women.
• Overcoming social anxiety and insecurities.
But I also have a lot of students come to me who want to learn how to run their own business.
In most cases, it is a business similar to mine or a personal brand.
But I’ve also worked with copywriters, ghostwriters, and fictional storytellers, too.
If you are considering working for yourself one day.
Or if you are already in the early stages of a side-hustle, business, or artistic endeavor, this newsletter applies to you.
Everything I am going to share with you comes from what I’ve experienced from having a large network of business owners over the years and new students who come on board to the Divine Alchemy Brotherhood…
Most new entrepreneurs don’t want to give up because they picked the wrong niche.
They don’t fail or want to give up because they didn’t buy the right course.
They don’t fail or burn out because they lack intelligence, strategy, creativity, or potential.
They end up throwing the towel because of a broken relationship with the idea of work itself.
Somewhere along the way, a lot of men were sold a fantasy through all these social media influencers.
Come online.
Create content.
Work two hours a day.
Barely try.
Make 10k per month or more.
They are sold this effortless road map.
So they enter the game expecting effort to be optional.
Then reality hits them hard.
It’s time to sell their well-crafted offer, and they message maybe two people per day.
Their content gets a little bit of traction.
Their ideas feel heavy instead of exciting.
And the most important part of all…
They show up to their work with the energy of
“Ugh… I have to get this done today.”
As if someone is forcing them.
If this is you, I am certainly not shaming you.
You’re not lazy.
You’re not broken.
But you did forget something important.
You signed up for this mission.
You said you wanted to make an impact.
You said you wanted financial freedom.
You said you wanted to help people solve real-world problems.
You said you wanted to wake up without answering to a boss.
That path comes with responsibility.
And responsibility isn’t a punishment.
It’s the trade-off for the life you want.
The moment you start viewing your work as a burden, you drain yourself of creative energy before you even begin.
This does not only apply to business, but it applies to wanting a wife, wanting kids, wanting friends, and wanting a lean and muscular physique.
Responsibility is ALWAYS the trade-off for something you desire.
The moment you pressure yourself into results, your nervous system tightens, and your intuition shuts off.
This message isn’t meant to add more pressure to you.
It’s meant to wake you up.
You don’t need to force yourself to work harder.
You need to change how you relate to the idea of work itself.
Here’s the truth most men have trouble accepting:
Effort + consistency = results.
Always.
Once you know this at a deep level, there’s nothing to wrestle with.
You don’t need motivation.
You don’t need discipline hype.
You don’t need to beat yourself up.
You simply show up because you already trust the process.
That’s when work becomes lighter.
I don’t see writing this newsletter, creating social media content, and coaching my clients as “work.”
I see it as decompression.
As a way to think clearly and express my wisdom.
As a way to express what’s been living in my body and mind.
As a way to help men who are exactly where I used to be in life.
Some days, my social media engagement hits.
Some days it doesn’t.
Some months, the money flows towards my target revenue goal.
Some months it doesn’t.
And I’m still grounded.
Because I have nothing to prove.
That’s where real confidence in your craft comes from.
Not from validation.
Not from numbers.
Not from comparison.
But from being fully present with what you’re creating right now.
When you stop trying to prove yourself, your work stops draining you.
It starts giving you energy.
You already have this in you.
You don’t need more hacks.
You don’t need another identity to perform.
You need to relax into responsibility.
Trust your efforts.
Commit to consistency.
And create from a true state of play.
That’s how men build something real.
Much love,
Shawn “Sheshn” Heshmatpour
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