There’s a pattern I’ve been seeing lately.


Not just in my clients, but in the broader landscape of newer business owners who are still trying to make their mark.

They have talent.
They have offers.
They even have a story that people would resonate with deeply.

But they’re still waiting for permission to show up as the expert.

Instead of leading with power, they hesitate…
They write content like students instead of authorities.
Their messages lead like they’re “bothering” them.
They pitch their offers like they’re asking for a favor.


Instead of owning the value of their work and inviting someone into real transformation.

This is what I’ve been working on directly with the business students inside Divine Alchemy.

Because what most don’t realize is:

Your identity leaks into every area of your business.

If you still identify as someone who’s “trying to grow,”
You’ll write like someone who’s trying to grow.
You’ll speak like someone who’s hoping to be taken seriously.
You’ll show up like someone who’s not sure if they’re good enough.

And the world can feel that.

It’s not that your product isn’t amazing.
It’s not that your service doesn’t work.
It’s not that your offer isn’t valuable.

It’s that your nervous system doesn’t fully believe you’re the man to deliver it.


And that self-doubt is loud, no matter how many posts you make.

So here’s the truth:

If you want people to invest in you, they need to feel your certainty.


In your voice.
In your energy.
In your presence.
In your ability to hold a container that gets results.

That’s why inside Divine Alchemy, we don’t just give business strategies, we work on your identity as a provider and a leader.

You give me the number you want to hit each month:
5k, 10k, 20k.

Then we build the confidence, the content, the positioning, and the frame to match that goal.

You’ll learn to own your voice.


To lead in DMs.


To hold sales calls like a grounded, convicted man.
Not some guy “trying” to build a business.

We bring you the masculine structure, the inner rewiring, and the brotherhood to keep you accountable to your highest standard.

Much love,

Shawn “Sheshn” Heshmatpour

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